Paid social ads designed to do more than look good, they perform.

This collection highlights campaigns created across major platforms, built to test, scale, and turn engagement into real outcomes.

Scaled new website traffic by 15% while refining audience targeting and creative.

Delivered a 14% lift in ROAS within three months, driving stronger returns across campaigns.

Built and launched a campaign strategy focused on growing catering awareness and on-site engagement.

Delivered a 30% lift in ROAS, with campaigns averaging a 4.18x return.

Designer Revival is a luxury consignment destination offering authenticated designer apparel, handbags, jewelry, and accessories.

To support seasonal growth initiatives, I developed and optimized Facebook advertising campaigns focused on increasing awareness and driving qualified website traffic.

The campaigns delivered an average 7.85% CTR, maintained an efficient $0.06 CPC, and generated an average of 5,493 link clicks, helping connect fashion-conscious shoppers with the brand's inventory.

A handcrafted jewelry brand specializing in natural stones and artisan-inspired accessories. For the Memorial Day 2022 promotion, I developed and optimized Facebook advertising campaigns that generated 4.78x ROAS.

Drove 12 purchases, achieved a 6.82% CTR, and maintained a highly efficient $0.29 CPC, helping convert engagement into revenue.

A lifestyle and home décor brand focused on stylish, functional products. During the 2021 Black Friday/Cyber Monday campaign, Facebook ads achieved a 5.59x ROAS, generated 151 purchases, maintained a 1.49% CTR, and delivered traffic at an average $3.36 CPC.

An aftermarket off-road accessories brand specializing in UTV performance upgrades. During the 2021 Black Friday/Cyber Monday campaign, Facebook ads generated 166 purchases, achieved a 112.07x ROAS, maintained a 1.89% CTR, and delivered traffic at an average $0.75 CPC.

A custom graphics and vinyl company serving automotive enthusiasts, businesses, and off-road communities.

Through strategic Facebook advertising campaigns, I helped drive online sales and brand visibility during the Summer 2022 season, generating 28 purchases while achieving a 14.55x ROAS, a 2.49% CTR, and highly efficient traffic at just $0.38 CPC.

Spring Garden Party 2021: Facebook ads ROAS averaged 48.96x with a total of 15 purchases. The CPC averaged $0.33 and the CTR averaged 4.05%.

New Planners Launch 2021: Facebook ads ROAS averaged 3.17x with a total of 33 purchases. The CPC averaged $1.64 and the CTR averaged 1.39%.